Step Guide: How to Target Your Local Audience on Instagram
Instagram has some awesome features that can help boost your business, especially when it comes to targeting your local audience. Let’s dive into the steps you need to take:
1. Optimize Your Handle for Local Search:
First things first, choose a handle that includes a keyword showcasing your business name and location. Next, switch to a business profile and unlock the power of adding your business category, contact info, and physical address. But wait, there’s more! Craft an Instagram bio that grabs attention and tells visitors everything they need to know: your services, booking process, website, brand hashtag, physical address, and various contact options.
Try to not hide behind a logo, people trust people.
2. Use Geotags and Local Hashtags:
When it comes to Instagram, being a local business means one thing: show your followers and Instagram where to find you! Not only does it help you get on the Explore page and catch the attention of people interested in your area, but it’s also an awesome way to spread the word within your local community. So, how do you make it happen? Simple: area-specific hashtags and geotags are your secret weapons! By using these strategically, you can skyrocket your local reach and ensure your Instagram page becomes a go-to destination for everyone in the neighborhood. It’s time to put your business on the map!
Example: Samantha McChesney using location-based hashtags
3. Collaborate with Local Influencers
It’s no secret that users are hooked on following their favorite influencers and devouring their content. These influencers hold a special place in their followers’ hearts, like an extension of their inner circle. People trust their recommendations and pay close attention to what they have to say.
So, what does this mean for you? It’s a golden opportunity to tap into an established community and showcase your products and services. When you’re targeting your local audience, team up with local influencers who already have a strong following and are trusted within your specific area. These influencers are likely to be popular among your local community, giving you the perfect chance to spread the word about your amazing local business.
4. Using Rewards to Entice Clients
Let’s face it, who doesn’t get excited about the chance to score some free rewards? Offering a reward is not only a crowd-pleaser but also a brilliant way to captivate your local audience. The best part? You have complete control over the reward you offer, so you can get creative and give away anything that tickles your fancy. So, get ready to generate some buzz, engage your local followers, and make their day by offering an exciting name reward!
5. Finally, a DM strategy to hit local clients
If you’re looking to connect with new clients in your area, here’s a powerful strategy for you. Take advantage of Instagram’s maps feature to find potential clients who are engaging with local gyms.
By searching the recent likes of local gyms in your vicinity, you can identify individuals who are actively interested in fitness and wellness. Slide into their DMs with a personalized message, showcasing your expertise and how you can help them achieve their fitness goals. It’s a direct and targeted approach to reach out to potential clients who are already invested in their health and fitness journey.
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