The best way to get ahead in the fitness world is to stand out. If your clients are not vested in your business in any way, they are likely to churn (which means they will stop using your services and look elsewhere).
One of the best ways that companies like to keep their clients and customers loyal is to run loyalty programs. Just think about how Dunkin, Starbucks, and nearly every retail company try to push customers towards their loyalty program.
Have you ever been to Target or a Macy’s and they ask you if you’d like a discount if you join their loyalty program?
The reason they ask is that they loyalty programs work. Give a client some special treatment and they will feel a sense of loyalty.
The reason why loyalty programs are so powerful is simple. Loyalty programs work, as they help businesses to create a powerful connection with their customers and importantly, prospective customers.
In the fitness world, very few companies run a fully-fledged reward program, as it requires a lot of effort, a lot of technology resources, and dedicated resources.
The good news?
turnfitter’s built-in reward system helps personal trainers and independent gyms to set up a loyalty program in minutes. It is so simple that you will think why it took you so long to run one.
The below video highlights the actual way for setting this in turnfitter (sign up for a free account if you have not done already).
By implementing a reward-based loyalty program, you build your brand recognition, manage your current client basis, and use your loyalty program to increase revenue and net new clients.
Businesses that do not run loyalty programs are more than likely to have their consumers feel less appreciated.
With turnfitter’s loyalty program our customers are 70% more likely to have clients with an emotional connection. I.e. 70% more likely that clients refer your business and carry on working with you.
When we began our journey in building turnfitter, one of our burning ambitions was to create a solution that helped fitness businesses retain their clients. Even the fanciest of gyms have their clients churn at month 3.
A loyalty program negates that by keeping the clients engaged, helping them build points in exchange for being active.
The personalization interaction allows your clients to value your expertise.
Not only does rewards help you build deeper connections with your clients, but it also helps you attract new customers. If you offer points or discounts for someone to take a class with you, you will automatically be able to add new clients.