Peloton … It’s Not Going to Scale (or replace personal trainers)

 

With the Peloton IPO high on the news agenda of late, there has been a lot of focus on the fitness sector. So we have been keeping a close tab on Peloton, for obvious reasons.

Obviously, at turnfitter we are all about empowering fitness professionals, but we are objective about what is going to shape the future of the fitness world as well.

Trying to keep on top of future trends, we continually talk to our clients to see what is shaping the future at the ground level. This means talking to users and partners to see how are they working with their clients to analyze what it is that is exactly motivating their clients, in regards to getting to their fitness goals.

9 out of 10 personal trainers that I have directly spoken with, over the last month do not train any clients who own a Peloton. The 10% of personal trainers who had to contend with at least one of their clients having access to a Peloton device mentioned how engagement with these clients did drop for a short period of time before they returned. The reasoning behind the clients returning that was given to me spelled it out clearly, the clients who were using Peloton noticed that their fitness progress stalled.

This led me to confirm my suspicions: Peloton is a good product but it is not going to replace the personal touch provided by personal trainers and the gyms they run.

The issues with Peloton:

1) Lack of variety

The problem with Peloton is that it does not mix the fitness routine up. Personal trainers help vary the regime and all good ones ensure there is variety in their clients’ fitness routine, to ensure the body does not get used to the same exercise again and again.

Peloton does not vary the exercise routine.

2) Expense

At $2k for the bike with the monthly subscription model Peloton simply is not an affordable solution for the masses. For some people that is a down payment on a car.

3) Space required

It does not make good furniture. With urban living (where a large proportion of their ideal target market base reside) there is not enough space to put a Peloton. Ever seen living spaces in New York???

4) Accountability

We remain on track when we are motivated to get fit. But with Peloton, there is no accountability. What is going to stop someone from jumping off the bike once the doorbell rings?

These are just a few item areas I could think of, the list can go on.

Everybody knows at least one person with exercise equipment that is sitting in their basement. My educated guess is that Peloton devices are also going to be amongst the devices that are going to be stored away in the corner of these basement spaces.

 

 

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